Metaphors making Advertising interesting

Once I was thinking about metaphors, like one does in their free time. And I was amazed how beautifully two concepts with near to none similarities can come together to compliment each other. Metaphors not only make our reading experiences beautiful, it also makes advertising interesting and smart.

The comparison between art and burger is a smart play at visual metaphors.

Sometimes a simple description of an object does not elicit the adequate amount of emotions and metaphors come to rescue there.

Red bull invoking the feeling of feeling superiorly energetic through the use of the word ‘Wings’

Our pattern obsessed brains get a treat when ads use visual ads.

Coco Cola’s recipe’s formula being such a mystery that the genius of Einstein not being able to figure it out. A brilliant use of metaphor by Coca Cola.

The comparison of unwashed vegetables being a bomb.

Just like the ad above this ad uses negative imagery to compare and convince about the dangers of not taking care of how you consume your food.

Another fabulous use of visual metaphor by McDonalds Delivery.

Coco Cola leveraging the health conscious consumers concern and communicating it through another visual metaphor.

Metaphors are a beautiful way to connect two concepts with minimum similarities, and use these similarities to smartly convey thought in an ingenious way. A simple description might not be as effective as a metaphor to invoke feelings. In advertising metaphors are used to connect something that is majorly accepted as something known or a common experience to the product we’re advertising. And if we look around we’ll find many phenomenal use of visual metaphors in our advertisements.